Hurray! Launches First "Mobile Album" in China
BEIJING, China -- /Xinhua-PRNewswire/ -- June 2, 2005 -- Hurray! Holding Co., Ltd. (Nasdaq: HRAY), a provider of advanced wireless value-added services and mobile telecommunication network software in China, announced today that it has launched the first mobile album in China, entitled “You Are My Roses,” which users can download or listen through their mobile phones. This is the latest release from Long Pang, who is an up-and-coming pop singer in China. The title track of Mr. Pang's last album “Two Butterflies” has consistently ranked as one of the top hits in China since its release.
Commenting on this announcement, QD Wang, Chairman and Chief Executive Officer of Hurray!, said, “This is the first time an album has been launched over the mobile networks in China months before its CD or Internet release.” Mr. Wang continued, “We think this new way of music distribution is particularly attractive in China given that it can effectively reach the over 300 million mobile phone users in China, while avoiding the piracy problems which can arise in the context of CD and Internet distributions.”
Under an exclusive licensing agreement with Beijing Bird Man Entertainment Co., Ltd., Hurray! will distribute songs from Long Pang’s new album through its WAP, CRBT, IVR and MMS services. It will also provide exclusive coverage of Long Pang’s 2005 concert tours across China through its wireless value-added services.
About Hurray! Holding Co., Ltd.
Hurray! provides wireless value-added services such as ringtones, picture downloads, community and entertainment services to mobile users in China. The company is one of the market leaders in providing these services using wireless application protocol, commonly referred to as WAP, in China. WAP services are offered through the advanced 2.5G mobile networks, the most advanced broadly available mobile networks deployed in China. Hurray! also offers these services through 2G mobile networks.
In addition, Hurray! designs, develops, sells and supports a service provisioning and management software that is used by China Unicom, one of the two principal mobile operators in China, to support its 2.5G services platform.