Pandora

Pandora

Pandora, the leading internet radio company, creates personalized radio stations for more than 54 million listeners in the United States. By simply entering a favorite artist or song, people can instantly enjoy a personalized station based on Pandora’s Music Genome Project™. For more than ten years, Pandora’s team of professional musician analysts have been building the world’s most comprehensive and intricate musicological database, manually analyzing more than 740,000 songs by up to 400 distinct musical attributes per song. Listener preferences are shared with Pandora immediately through interactive ‘thumbs up’ and ‘thumbs down’ options that further refine their stations and help enrich the Music Genome Project.  More than 2.5 million new listeners join Pandora every month and can listen to their stations via computers, smart phones, TVs and more than 100 other connected consumer electronic devices.