Michelle created a movement to empower women from the first piece of clothing they put on in the morning. She shares the secrets of how she built a culture-driven business that has inspired more than 40,000 brand ambassadors, the role of customer feedback in her product strategy, and how she took a direct-to-consumer brand to multiple offline retail locations.
Michelle Cordeiro Grant, Founder & CEO of LIVELY, has spent her career creating brands and product for some of the world's largest retailers including Federated, VF Corporation, Limited Brands/ Victoria's Secret and Thrillist Media Group. Grant realized that her passion was in supporting, creating and developing amazing brands and products and instantly fell in love with the entire process from concept to customer. While working with Victoria's Secret, she learned that the $13B lingerie category, in the US alone, was dominated by a single brand, with a single point of view, so Grant was inspired to create a completely new experience for the category — one she calls Leisurée — and LIVELY was born.